There has recently been a call for case studies for Adobe UK, and I plan to submit. I was thinking that I would have something ready by now, but it will take longer - deciding for a start what the case study should be, then arranging an interview with the publicity company.

Two things that I do - one is to look for simple and fun projects that work - building up a repertoire to use in my teaching. The other is to explore possibilities in interactive media - Interaction is one of the things that I find most magical with digital media.

Why my work as a case study? I am not sure that I am any 'better' or more capable than many other art teachers using digital media, in fact I am sure that there are many younger than I who are very much more capable in certain areas, perhaps through having worked in animation, design, film or web. But I do think that I have a special niche, partly through having worked with digital media for many years, building a repertoire of projects that work, partly due to my enthusiastic and on-going research into finding ways of using and teaching digital media.

I was thinking as I listened to the talk by Paul Gough just how important it is to become known - self advertising, but more important perhaps to have others advertising for you.

Several years ago I tried without success to make contact with the Adobe education team for the UK. Then a contact from HP asked on my behalf, and they contacted me. I started presenting for Adobe at Bett. My presentation was seen by Adobe folk from the States, which I think was a factor in me becoming an Adobe Education Leader. Last summer at the Adobe Leaders conference I met Merlin John, ICT journalist, who wrote a piece about my work on his blog. From this contact I was asked to present at Bett this year in my own right, and perhaps from that came an interview with the Guardian. All links in a chain, and very much to do with not who you know, but who knows you. It is a chain that takes time and work to forge, but also serendipity, and ideally the building up of symbiotic relationships.